International Webinars 2025
A project within Erasmus+ Programme 2021-2027
The project takes place in 2024-2025 and is organized in collaboration between the non-profit organizations Miromida (Latvia) and Ideell Marknadsföring i Sverige (Sweden) and is funded by the EU through the Swedish Agency for Youth and Civil Society (MUCF)
Welcome to take part in these free international webinars with experts – now available on demand!
This is a series of four webinars that took place at the end of January 2025. You are warmly welcome to listen to our inspiring guest speakers, who are experts in non-formal learning, non-profit work, marketing, and social media.
The webinars were held in English, and subtitles are available in English, Swedish, and Latvian.
NOTE: If you connect to the internet via VPN, video presentations may sometimes appear unavailable. If this problem occurs, try turning off the VPN and refreshing the page.
Webinar 1: Avoiding Pitfalls - Top 20 Marketing Mistakes in NGOs +
5 Tips When Starting NGO in Sweden
Topics Covered:
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Common mistakes in non-profit marketing strategies and branding
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Mistakes in content creation and communications
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What to think about when starting an NGO in Sweden
Download PDF-presentation for the webinar (in English) here!
Speakers:
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Alesia Basharymava – Strategic marketer with over 16 years in marketing, sales, PR, and communications, and 12 years of nonprofit experience.
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Iryna Azaranka – Non-profit generalist with experience in marketing, advertising, and management. Founder of IMIS (Non-profit marketing in Sweden).
Webinar 2: The Non-formal World of Erasmus+
Topics Covered:
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The essence of non-formal education
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Values and priorities of Erasmus+
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Erasmus+ and ESC projects overview
Download PDF-presentation for the webinar (in English) here!
Speaker:
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Stanislavs Babins – Non-formal education trainer, advocate for lifelong learning, and board member of the NGO Radi Vidi Pats (Latvia).
Webinar 3: Starting an NGO - Legal Steps and Funding Base
Topics Covered:
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How to start an NGO in Latvia
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Sources of funding
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Grant opportunities
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Simple basics in project management
Download PDF-presentation for the webinar (in English) here!
Speaker:
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Ansis Bērziņš – Finance Manager of Active Citizens Fund (Latvia), experienced NGO project manager and fundraiser.
Webinar 4: Social Media on a Budget: Big Impact, Small Investment
Topics Covered:
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Low-budget, high-impact social media strategy: learn how to build your social media strategy from scratch
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Building your community and understanding your audience: learn how to identify, connect with, and grow a loyal online community
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Go viral with purpose: crafting storytelling content, using AIDA model & storytelling framework, SEO
Download PDF-presentation for the webinar (in English) here!
Speaker:
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Haris Eloy – Expert in Non-Profit Marketing, Content Creatives, and SoMe Strategy. By the end of this webinar, you’ll have actionable tools and strategies to grow your impact on a tight budget. I’ll share real-life examples of my past projects to demonstrate what works - and how you can apply these techniques to your own SoMe campaigns.
Disclaimer: Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.